Advertising judged by the only numbers that matter
Results Not Clicks builds advertising around calls, form fills, booked appointments and sales. Impressions and clicks are part of how we get there, but we don't sell them to you, and we don't put them at the top of your report.
Cost per lead estimate
If your business doesn't have a storefront and lives on leads you have to generate every single day, that's exactly what we do. Tell us about your business and who you want to reach, and we'll give you a ballpark on what we believe we can deliver a lead for.
Estimated cost per lead
A ballpark from industry benchmarks and our campaign experience, not a quote. Your actual cost per lead depends on your offer, creative, season and competition. Cory will follow up within one business day with a plan built around your numbers.
Why we exist
For most of advertising history, agencies earned a commission on every dollar their clients spent, traditionally 15%. Their paycheck grows when your budget grows, whether or not your sales do. Most agencies are run by good people, but the incentive is backwards, and it shows up in the reports: lots of reach, lots of clicks, very little about customers.
The only way we earn more of your budget is by bringing you more customers.
What we believe
Before we talk about media, we ask what a new customer is worth to you and what you can afford to pay for one. That number sets the plan.
Every ad gets a way to be measured: a tracked phone number, a memorable vanity number, a dedicated landing page or a conversion tag on your form.
You'll see calls, leads and cost per lead first. The impressions and clicks are still in there for anyone who wants them, just further down.
We move budget toward the channels, audiences and creative that produce customers, and away from the ones that only produce activity.
What we measure
These are the numbers we agree on before launch and report on every week.
Tracked numbers on every ad, so you know which campaign made the phone ring.
Leads from landing pages and lead forms, counted the moment they're submitted.
Estimates, consultations and visits on the calendar, the step right before revenue.
What each new prospect actually costs you, compared against the target we set together.
When you share closed deals with us, we track what it costs to win a customer.
Revenue from advertising divided by what you spent. The number your accountant asks about.
We still track all of it, and we buy it for less than most. We just don't think it belongs at the top of your report.
How it works
Fifteen minutes on your business: what you sell, what a customer is worth, and what's working or not today.
We agree on what counts as a lead, your target cost per lead, and how every call and form will be tracked.
We pick the media, target the households most likely to buy, and produce creative people remember, jingles included.
Weekly results, led by calls and leads. What produces customers gets more money. What doesn't gets cut.
The toolbox
These are the channels we use to hit your number. We pick them based on which ones will produce leads for your business.
Commercials on streaming channels that viewers can't skip, shown only in the zip codes and households you want, using Amazon's authenticated audience targeting.
Measured by: calls, site visits, form fillsIn partnership with DynamiCard, where the motto is Mailing Data = Success. About 40% of a mail campaign's results come from the list, so we start with who gets the card, then what it says.
Measured by: response rate, calls, redemptionsAds in front of people actively looking for what you sell, sent to pages built to turn a visitor into a lead.
Measured by: form fills, calls, cost per leadFacebook and Instagram lead campaigns aimed at the people in your service area most likely to buy, with lead forms that go straight to your phone or inbox.
Measured by: form fills, cost per leadA tune people hum and a number people remember. Sometimes the most effective tracking tool is a phone number nobody forgets.
Measured by: calls to the vanity numberEvery campaign gets a destination built to capture the lead and a tag that reports it back the moment it happens.
Measured by: conversions, cost per leadPay for results
For businesses that qualify, we'll price the work per lead instead of per thousand impressions. You know your cost per customer before the campaign starts, and we only get paid more when we deliver more.
Case studies
Every case study here is written around the scoreboard: the goal, what we did, and what it produced in calls, leads and sales. Full results are being added as campaigns finish.
About
I spent three decades in radio, selling it and running radio groups in San Diego, Las Vegas and Arizona. In all that time, I never had a business owner ask me how many impressions they got. They asked whether the phone rang.
About 25 years ago I secured the number 1-800-NEW-VISION before I ever pitched it, then took it to a LASIK practice. That number turned into a $20,000-a-month radio campaign, because people could remember it and the practice could count every call it brought in.
Results Not Clicks is built on that idea. Make it memorable, make it measurable, and judge it by the customers it brings in.
Today we combine streaming TV, direct mail, search, social and original jingles. The targeting is sharper than it's ever been. The goal hasn't changed: more calls, more leads, more sales.
Book a results call
Fifteen minutes. No impression counts, no jargon. Just your numbers and our plan to beat them.
AI assistant. Estimates are ballparks; Cory confirms every plan personally.